Digital advertising
- Google Ads
- Meta Ads
- Campaigns, audiences and creativity
TRAINING / MARKETING
Digital marketing for better decisions.
Learn to connect strategy, advertising, e-commerce and analytics to turn digital actions into measurable results.
01A practical approach
Technology with a clear purpose.
Publishing content or starting campaigns is not enough.
An effective digital strategy needs to understand who we want to reach, what we want to achieve, which tools to use and how to measure what happens next.
This training connects the main parts of the digital marketing ecosystem from a practical perspective.
IN THIS TRAINING
What you'll learn.
Content to put into practice and adapt to each context.
Define objectives and audiences.
Design a digital strategy.
Understand a potential customer's journey.
Work with Meta Ads and Google Ads.
Learn the fundamentals of e-commerce.
Plan lead generation and sales campaigns.
Interpret metrics and use analytics to make better decisions.
Understand the role of landing pages, forms and automations.
E-commerce
- Online stores
- Conversion, catalog and acquisition
Analytics
- GA4
- Measurement, events and indicators for decisions
Automation
- Leads and CRM
- Email, WhatsApp and post-campaign processes
02Who it's for
Designed for people and teams.
The program adapts to participants' goals, experience and context.
- Entrepreneurs and retailers
- Marketing teams
- Institutions
- Communications managers
- Small and medium-sized businesses
THE APPROACH
Marketing without measurement is just activity.
Let's build a program focused on your organization's real goals.
Explore strategy and marketing servicesFREQUENTLY ASKED QUESTIONS
Before you start.
If you have another question, get in touch and we'll find the right option for you.
Ask about this trainingIt can cover both platforms according to the program's defined objectives and scope.
TAILORED TRAINING
Learning connected to your goals.
We can adapt the content, level and activities to your team or institution's context.
